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From ground-breaking women’s health supplements to sustainable period products – discover the best female-founded brands to try this International Women’s Day and hear from the person behind them
Our top picks
Women establish just one in five1 companies each year across the UK, according to a report by company formation agent, 1st Formations. While the number of women founders has grown in recent years (76% more than in 2003), they’re still highly underrepresented.
The good news is that we care more about the sustainability, ethics and people behind the wellness brands we buy from than ever. 47% of us prefer to buy from small businesses, according to a 2025 Forbes survey. While over a third of us regularly buy sustainable and eco-friendly products.
To help you support more women in business, we’ve rounded up six of the best female-owned H&B wellness products. Plus, their founders share what it takes to create a successful business and their biggest wellness tips for taking care of themselves.
Top female-owned wellbeing products to try
The game-changing perimenopause supplement
When entering perimenopause, it’s often the little healthy habits that can help you through. These supplements contain a blend of ingredients like vitamin B6 and magnesium to support your mind and body during this life stage.
“We founded Health & Her out of frustration for better support in women’s health in the market,” says Kate Bache, co-founder (alongside Gervase Fay) and CEO. “We noticed a lack of wellbeing products and information for women experiencing hormonal changes – like starting hormonal contraception or entering perimenopause.”
To address this, they created a range of self-care support – backed by extensive research – including their helpful perimenopause supplement and a self-care app for menopause.
“One of the biggest hurdles was securing funding to develop a business focused on a topic considered ‘taboo’ and predominantly female-centric in an investment landscape largely dominated by men,” she explains. “We strategically leveraged the perspectives of the investors’ support for their female friends, partners or wives. We highlighted the universal relevance of our products.”
Take one capsule daily with food or as directed by a healthcare professional.
“I recently attended a fire and ice retreat – moving from hot yoga to a freezing plunge pool. I learnt how to develop control over my breathing, which also allowed me to control my fight or flight response when I was gasping for breath in the water. The breathing technique was box breathing, which involves inhaling, holding, exhaling and holding your breath in a 4-4-4-4-second pattern. By the fifth plunge into the cold water, I could relax and just enjoy the experience. I now use this when I’m feeling stressed or trying to recover from a workout.”
The tasty brew that’s packed with antioxidants
Made with the finest Japanese green tea leaves, this high-grade matcha is the ideal morning brew.
“I felt so passionate about matcha that five years after my mum’s diagnosis, I launched OMGTea, a specialist matcha green tea company.”
Katherine’s biggest challenge was taking the product to Dragons’ Den – “Only two out of five of the Dragons knew what matcha was!” She walked away without support but persevered and eventually secured investment from the world’s biggest producer of matcha, Aiya Japan.
Add to your smoothie or create a matcha latte by placing half a heaped teaspoon of matcha into a mug or bowl. Mix a few drops of 80°C water to create a paste, then fill with more 80°C water or your choice of milk and whisk until frothy and smooth.
“Besides my matcha ritual, I try to go for a 20-minute run every morning. I listen to podcasts while running, and not only do they motivate me for the day ahead, I often get lightbulb idea moments, too.”
The final say
Choosing the best wellness products can be overwhelming, but exploring the roots and people behind the brand can help you dig deeper into the research and values powering their ethos.
With female founders on the rise – there are now 1.6 million female-owned businesses in the UK and counting – it’s easier than ever to put women-led brands at the top of your shopping list.
This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
1. Shehadi S. Women Founded a Record Number of Businesses in 2023. Here’s Why. [Internet]. The 1st Blog. 1st Formations Limited; 2024. Available from: https://www.1stformations.co.uk/blog/women-founded-record-number-of-businesses/
